Commissary E-Coupon Card Coming Soon

commissary shopper

Huge news for military shoppers: the commissary will soon offer a reloaded e-coupon card, similar to those used by civilian stores.

The Defense Commissary Agency (DeCA) announced what they are calling a “loyalty card” at a recent conference in Norfolk, Va., according to the Army Times. The card is expected to be available in the fall.

Unlike typical store loyalty cards, however, it sounds like this one will not result in automatic savings in store. Instead it will serve another aspect of civilian loyalty card programs (like those used at Safeway and Kroger), allowing shoppers to upload e-coupons available on the commissary website to the card.

Is anyone else as excited about this as I am?

Of course, there are still a lot of questions. Will we be able to use the card with otherwise universal e-coupon services such as Cellfire? Will we be permitted to use an e-coupon and a regular manufacturer coupon on the same item (a practice permitted by most civilian stores who use a similar program)? How many coupons will be available and will they be any good?

While it will be a bit of a hassle to remember yet another thing to take into the commissary (… I am forever leaving my ID in the car), it is well worth it for a chance to save even more on our groceries. It’s also exciting to hear that the commissary is starting to catch-up with the rest of the supermarket world’s coupon policies. Yes, we do pay significantly less as a rule at the commissary than we would  anywhere else, but for those of us who enjoy the savings offered by coupons, it can be frustrating to know there are electronic ones out there that we cannot use.

You better believe I’ll be following up on this one. I’m no extreme couponer, but I do love to see that grocery bill nose dive as they ring up my little stack of coupons each week.

Also of note from the Army Times story is DeCA’s plan to start using special tags on items to highlight sales and savings – something they aren’t very good at right now. While the story says we can expect to see these signs starting in July, I noticed them at my commissary Monday.  I also noticed, however, that still not everything on sale was labeled.

If you are interested in finding all of your location’s sales, I suggest you visit the sale section of DeCA’s website. Type in your name and other information, select your commissary and view the full list of sale items. You can note what is really, really reduced and look for it on your next trip – no need to rely on those signs that may or may not be there.

UPDATE: More info on the E-Coupon Card from DeCA can be found here.

About the Author

Amy Bushatz
Amy is the editor in chief of Military.com’s spouse and family blog SpouseBuzz.com. A journalist by trade, Amy also covers spouse and family news for Military.com where she is the managing editor of spouse and family content. An Army wife and mother of two, Amy has been featured as a subject matter expert on CNN.com, NPR, Fox News, NBC, CBS, ABC and BBC as well as in the New York Times, Wall Street Journal and Washington Post. Follow her on twitter @amybushatz.

11 Comments on "Commissary E-Coupon Card Coming Soon"

  1. Hmm… I'd be willing to give it a try, but my gut reaction is to wince at the thought of having to stuff yet another card in my wallet. I've been trying to go minimalist, but "minimum" for me already includes a ton of non-optional IDs and assorted other plastic. I do like the idea of not having to clip and carry paper coupons, though.

  2. Very interesting. I wonder if this will be at all commissaries (overseas included) or just stateside.

  3. I'd totally use it. But I hope they would make it a key chain card. If the store only has the credit card size, I usually don't have it with me.

  4. iheartmeatball | June 7, 2011 at 10:33 am |

    I will use it for sure! I always said I wished they had store coupons…now I wonder if they'll stack a store with a manufacture coupon…

  5. Interesting. I am not an extreme couponer, but I do coupon heavily at the commissary. It would be nice to have more coupons available to us. I also saw the new tags at my commissary this past weekend.

  6. carolyn farinas | June 7, 2011 at 10:50 am |

    excited iI use coupons alot when i shop at the commissary

  7. Donald Sleeper | June 7, 2011 at 4:22 pm |

    I really don’t understand how this works. We don’t have coupon cards in UT. Please explain

  8. KateKashman | June 7, 2011 at 4:40 pm |

    I love the idea of saving more money. I hate the thought of carrying another card, or having to upload stuff. Just lower the darn prices and be done with it.

    Vent over. I guess we'll see.

  9. I really hope this works, especially posting something about sales. We live overseas and we have been back and forth with our commissary about posting upcoming sales. Hope this changes soon!

  10. We live overseas and I find a huge difference in prices between 2 Commissaries that are 20 minutes apart & it frustrates me to no end that they each have VERY different prices and sales on things & I can never find out what those sales are until they are over! I hope that we will be able to stack coupons too that would help significantly as I spend MORE at the Commissary here than I did at Walmart in the states due to a variety of reasons that being one of them as well as higher costs of many of my favorite items & lack of generic items available etc., etc., etc… bring us some REAL savings PLEASE…

  11. Who leaves their ID Card in the car??? You should always have it on you.

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